TikTok is introducing a new feature that enables them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the platform announced that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global launch. This shift comes amid a increase in AI content, driven by recent content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising video streams on a popular video site primarily display content made by AI. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, mass-produced content that is typically illogical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we intend to give people the power to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, over 100 mn videos are submitted to the app every day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be capable of reduce or increase the volume of artificial media they see by opening the content preference option in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter encompass current affairs, style, aesthetics, and dance.
Content Labeling and Policies
Its rules oblige creators to identify “realistic” AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the service will now attach an artificially created watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar educational fund for specialists and organizations to develop educational content about using AI responsibly. This project will assist educational bodies specializing in teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, following debate over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is expected to reduce 439 jobs in its content moderation department in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by people. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
