Late Thursday, amid swirling speculation regarding a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Even though the network is hardly a impeccable news source, her words seemed accurate for numerous observers. It is one of the broadcasters where there exists grounded and largely reliable reporting – particularly during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.
An Uncertain State Amid a Corporate Struggle
However the news network, now four and a half decades old, finds itself in a uncertain situation as two massive media empires compete for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the future of CNN has been drawn into a high-stakes game of corporate ownership, rather than as a question of what serves the information-seeking public.
“This represents another instance of the profound systemic issues with roots in many years of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a financial tale with key players as the protagonists, but there is very little discussion of the societal benefit,” Pickard said.
A Further Layer: Donald Trump
The CNN scenario is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” antagonist.
Think back to the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will shield him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of Further Instability
It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That arrangement could set up CNN for a future sale. There is no finish line.
In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.
“Either merger would be bad for the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Fundamental Issue and a Potential Solution
Whatever happens regarding CNN, the bigger problem remains.
“The present media landscape is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard noted. Policy decisions – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can tackle it.
Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is very unlikely now, but that doesn’t mean it will never happen.
Measures that strengthen independent news organizations, aid local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are within reach – they are necessary for a functioning democracy.
When it comes to media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the newest acquisition battle.